Whether you are just starting as a real estate agent or already have a sphere of influence extra profits are always appreciated.

Here are 5 ways to add profits to your real estate agent business.

 

KEY TAKEAWAYS

• Learn how to increase your sphere of influence productivity with automated communication.
• Learn how to use hi-tech for more leads.
• Use a tool to quickly find FSBO and expired listings in your local MLS with property owners’ names and phone numbers.
• Learn 7 agent niches to specialize in for more commissions.
• How to find the best transparent 100% commission brokerage.

5 Ways to Add Profits to Your Real Estate Agent Business

 

Gone are the days when a new agent sits around the broker’s office waiting for lead handouts. This is the age of self-promotion where you must learn marketing strategies. Here are some tips.

 

1. Use Automated Communication to Boost Your Sphere of Influence Productivity

 

According to the National Association of Realtors, nearly 40% of home sellers used referrals from family and friends to find their agents. Also, nearly 70% of the home sellers claimed they would use their prior agent again.

For your past clients not to forget you, stay in touch with automated communications. Save time by using a good Customer Relationship Management tool (CRM). This lets you schedule regular communications by text and email. Also, the CRM reminds you to make a phone call periodically.

 

Best Real Estate CRM

Forbes recommends these three real estate CRMs:

 

Wise Agent

Wise Agent which features SMS texting, automatic email responders, and A/B testing. Gives agents the ability to customize software or integrate it with other tools. Provides real-person customer support 24/7/365 so you never have to wait. Plenty of streamlined communications and lead generation tools.

Priced at $25 per month billed annually. Free 14-day trial.

 

LionDesk

LionDesk offers an AI-powered lead assistant, customized fields, and bulk texting. Its CRM offers click-to-call and rich messaging options. Its AI-powered lead follow-up tools send automatic texts and streamline new sales. Easy to use in one or two hours. Top choice for individual agents because it’s an out-of-the-box tool that’s easy to customize.

Priced at $21 per month billed annually. Free trial for 30 days.

 

Realvolve

Realvolve offers customized dashboards, customized workflows, templates library for campaigns and workflows. Great CRM for individual agents needing lots of customization. Also, getting help to determine how and when to reach out to leads and clients.

Priced at $74 per month billed annually. Free trial for 14 days.

 

2. Using Tech for More Leads

 

Real estate lead generation involves getting new clients. Basically, lead generation means advertising in places your target audience already spends their time. This strategy is expensive and very competitive. Yet, experts claim that a lead generation presence is important for agents.

According to the National Association of Realtors (NAR) in 2021 buyers found the home they purchased through the internet (51%) and through a real estate agent (28%).

Thus, agents need to try different lead generation methods online. Here’s one suggestion.

 

Real Geeks

Real Geeks lets agents use lead capture landing pages offering exclusive benefits like free home valuations (CMAs). Then, they drive traffic to the landing pages with ads on Google or Facebook and other social media channels. An advantage of using Real Geeks is you are not competing against other agents’ ads like you do using Zillow.

Priced at $249 per month for one or two users, plus $25 per month for each additional user.

 

3. Real Estate Prospecting to Reach Out to Potential Clients

 

One disadvantage about lead generation is you may not get buyers and sellers to call, email, or text you.

On the other hand, real estate prospecting lets you reach out to potential clients instead of waiting for them to contact you.

Cold calling is considered old-fashioned and time-consuming. Yet, if you found a tool that saves you time would you consider it? Here’s a suggestion.

 

REDX 

REDX offers tools linking to your local MLS providing up-to-date lists of all FSBO and expired listings. It includes the names and phone numbers of the property owners. Fast and easy access without wasting time searching for these leads. REDX lets you focus on specific neighborhoods using its custom mapping tools.

Priced at $60 per month for expired listings and $40 per month for FSBO leads only12 to 24 hours old.

 

4. Find an Underserved Niche and Focus on it

 

Like medical doctors, general practitioners don’t earn nearly enough as specialists. The real estate agent industry mostly consists of listing and buyers’ agents. On the other hand, real estate niches create a few specialists amongst agents.

Niches offer you areas of opportunity in your market. Ask yourself these questions.

Does your city have more than one college or university?

A college town or a city with several colleges and a large university create a lucrative niche for a smart agent who knows how to work it. Off-campus students need a rental agent to help them find housing for the school year. Student housing investors need an agent to find the best properties near colleges and universities to buy and develop.

Does your community have a housing shortage?

California is experiencing a statewide housing shortage. That’s why new laws encourage more housing developments like the SB 9 and SB 10 laws which when went into effect in 2022. Other states and cities are experiencing similar housing shortages.

Smart agents are researching vacant lands for housing developments. Helping builders and developers to find qualified vacant lands to buy for housing projects is a niche an agent can prosper with.

Are there distressed communities in your city?

Are homeowners drowning in debt or near foreclosures? A short-sale specialist is a profitable niche. Short sales spare homeowners from the negative impact of a foreclosure on their credit score. Also, short sales help banks and lenders from losing money on their investments.

Learn how to become a short sale specialist as your new niche. Also, becoming a foreclosure specialist helping buyers to find them is another worthwhile niche.

 

Learn New Niches to Add Profits to Your Real Estate Agent Business

 

Luckily, we published 7 posts about niches you can learn about:

• Wholesaling Niche: “How To Create A Real Estate Wholesaling Agent Niche”;
• 1031 Exchanges Niche: “Double Your Commissions with 1031 Exchanges”;
• Probate Niche: “How To Become a Probate Real Estate Agent”;
• Franchises Niche: “Earn Big Commissions Selling Franchises”;
• Investors Agent Niche: “How Real Estate Agents Help Investors”;
• Foreclosures Agent Niche: “How Real Estate Agents Get Paid from Foreclosures”; and
• House Flipping Agent Niche: “How to Become a House Flipping Agent”.

 

5. Join a 100% Commission Brokerage

 

Forget about traditional real estate brokerages with their 50/50 or 60/40 or even 70/30 commission splits. They are not worth it when you can keep 100% of your hard-earned commissions for yourself.

The catch is finding a 100% brokerage with no hidden fees. Too many never mention all their fees when recruiting new agents. Only when you are ready to sign the broker association agreement will you see the full list of fees.

Why pay high desk fees? Or, administrative and transaction fees? Some will charge you a monthly parking fee.

The only way to keep 99%+ of your commissions is to join a brokerage that only charges you necessary and low-cost fees per transaction. Transparent necessary fees only when you close on a transaction is the best deal you can get with a 100% commission brokerage.

We published 3 blog posts explaining the 100% commission model and all the fees traditional brokerages charge like:

• “What is the 100% Commission Real Estate Broker Model?”;
• “100% Commission Real Estate Brokerages Are Not Equal”; and
• “How to Choose a 100% Commission Real Estate Company”.

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ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?

JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com/contact

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5 Ways to Add Profits to Your Real Estate Agent Business – Conclusion

 

Now that you read about 5 ways to add profits to your real estate agent business, let’s sum it up:

1. Boost your sphere of influence productivity with automated communication;
2. Use tech to get more leads;
3. Prospecting tips to reach out to potential clients;
4. Finding a niche to specialize; and
5. Joining a transparent 100% commission brokerage.

 

Want to Join a 100% Commission Brokerage in San Diego?

 

Besides publishing helpful blog posts with tips about increasing real estate agents’ profits, we are one of the largest non-franchise realty brokerages in the country.

Join Us along with over 985 other San Diego area Realtors as we offer complete transparent 100% Commission Plans with no hidden fees.

We also include Free:

• Training Courses;
• Broker/Attorney Support; and
• Agent Concierge

 

 

Steven Rich, MBA – Guest Blogger

 

 

HAVE ANY QUESTIONS?

Let us know, we love to help:

Call: (800) 550 – 3209

or Click: https://100commissionrealestate.com/contact

Big Block Realty – 100% Commission Real Estate Brokerage

 

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ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?

JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com/contact

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