Your SEO success depends on learning how to build your personal real estate brand. That’s because Google highly ranks as the most relevant, authoritative, and trustworthy information.
Thus, you need to make sure Google sees you as THE authority and expert on your area of knowledge.
Ways To Build Your Personal Real Estate Brand
Follow these tips to build your personal real estate brand for your future SEO success.
Make Your Real Estate Brand Personal
Branding is not just for big companies. Personal branding is essential for real estate agents. After all, we are in a personal services profession. Connect with sellers and buyers online before ever meeting them.
Make yourself stick out from other agents. Make your personal brand communicate your Unique Value Proposition (UVP). This “niche marketing” technique displays your exceptional qualities to your target audience. It showcases your unique qualifications and skills. What makes you better than other agents? Are you a better negotiator, more efficient, or easier to deal with?
Be human. Show your wonderful personality. Throw in a tasteful joke once in a while. Make your posts entertaining. Always be positive.
Stand Out Amongst Your Competitors
You don’t have to become a spectacle or a joke to stand out. Constructive controversies pop up anywhere at any time. Champion a popular cause to develop your personal brand and establish your authority.
Find a just cause that everyone supports.
A Real Story About Promoting a Just Cause
An example involved a real estate agent living in a street where cars parked on both sides. It became so crowded that a car going one way couldn’t pass a car going the other way.
The agent came up with a solution. She petitioned the city to designate her street and similar nearby streets as a one-way. No more competing cars on a two-way street crowded with parked cars.
Her petition required signatures from a majority of her neighbors. So, she knocked on every door in her neighborhood. She introduced herself as a concerned neighbor petitioning the city for a one-way street. Of course, she mentioned she was an agent and handed out her business cards.
Eventually, a local newspaper heard about her crusade and did a feature story with her photo in front of a door holding the petition. After the story ran, the local TV news and radio stations interviewed her.
In the end, her petition got approved. She got so much good publicity that her realty business boomed. Eventually, she got her broker’s license and started her own brokerage with hundreds of clients. She now lives in a $5 million estate with a long private driveway with no parking problems.
Good publicity pays off.
Develop Your Expertise into a Personal Real Estate Brand
Experts are an authority. It’s that simple. Become an authority in your real estate niche to be an expert. A niche is a specialization in a service that gives value to your clients. Jack-of-all-trades never become experts. A buyer’s agent is a popular niche, but it became too popular with too much competition.
Become a specialist in a real estate niche. Don’t know of any real estate agent niches? Don’t worry, Big Block Realty explains several important agent niches in our blog posts like:
1031 Exchanges
Smart agents double their commissions by specializing in 1031 Like-Kind Exchanges. How? By helping a client sell an investment or business property while only having 45 days to create a list of possible replacement properties and 180 days to close on one of them. Make a commission on the sale and another one on the purchase.
Real Estate Investors
Jack-of-all-trades agents can’t help investors with finding good deals. It takes special knowledge to evaluate properties regarding profit potential. This includes estimating costs for buying and repairing or making capital expenditures. If you can do it, you save your investors valuable time.
Selling Franchises
Believe it or not, citizens from 81 countries can buy any U.S. franchise to get a special immigration investor’s visa to relocate the entire family to the U.S.
Buying any small or large franchise in the U.S. qualifies. Earn a commission from the franchisor and earn another finding a home for the family.
Flipping Houses
House flipping is a big business for investors. Agents able to find houses needing repairs or renovations to flip can save those investors lots of time. Make one investor happy and stick with him or her for many more flips.
Foreclosures
Many types of foreclosures are available for bidding at auctions or buying directly from lenders. Investors buy low, fix it up, and sell high for nice profits. Earn a commission from the lender or be a buyer’s agent. Make another commission when the property sells.
Probate
Every state has probate courts that sell or auction real estate. Agents make a commission on the purchase and the sale after it’s fixed up. Team up with a probate lawyer!
Wholesaling
Distressed and short-sale properties where investors buy low and sell high. However, these investors don’t have the time to preview every distressed property. A real estate agent knowing how to see a profit in a distressed house works with an investor.
Some investors fix up the house themselves. Others sell an “Assignment” of the sales contract to another investor. Either way, a “finder’s fee” becomes a commission. Also, the later sale offers a standard commission.
Besides a niche, other ways to become an expert include:
- Cities;
- Communities;
- Neighborhoods; and
- Type of real properties (land, luxury homes, condominiums, farms, etc.).
Other than property types and location, an agent can become an expert with:
- Religions;
- Ethnic groups;
- Cultural activities;
- Political groups;
- Social communities,
- Sports;
- Professions; and
- Fraternal orders.
Educate Freely
Give away as much useful information as you can. Your website pages and your blog should provide useful information for buyers, sellers, landlords, renters, and developers.
Look at the many blog posts that we at Big Block Realty provide. Our blog posts touch on all types of real estate information.
Educate leads and potential clients about your real estate wealth of knowledge. Give insights about your niche, your market area, your community, and your city.
Add value to your websites and blog posts. Teach, inform, and entertain your leads and clients. Teach them about the buying and selling process and your niche and areas of expertise.
Good teachers gain loyal students.
Be Consistent
If you can’t post useful information on your blog weekly, try to do it biweekly. Remain consistent. Don’t post once in a while or when you have the time. Stick to a calendar schedule. Make your readers expect future postings on a consistent schedule.
Google appreciates high-quality content with regular updates and rewards your website and/or blog for it.
Share Your Content
Publishing good content on your website is not enough. You must share it widely. Use all the social media channels to promote every blog post or new web page. Get involved with more social media platforms than Facebook and Twitter,
Read our blog posts about social media channels and how they can build your brand like:
- How To Maximize Your Real Estate Social Media Engagements 2021;
- How Real Estate Agents Increase Their Online Presence;
- Promote Your Real Estate Agent Brand on Social Media; and
- Social Media Lead Generation for Real Estate Agents.
Sharing improves your SEO rankings and credibility with Google.
Ask for Positive Reviews
You know about Yelp, Trip Advisor, and BBB ratings. Nothing wrong with asking clients and readers to give you positive reviews. Many Realtors’ websites include a link to Yelp and other business review sites where readers can post reviews.
Ask for reviews after every closing. Ask if happy clients would like to add to your website testimonials.
When new leads hear about you, they often Google you to see what others think of you. That’s where positive reviews should pop up. If 12 people on Yelp give you 5 Star reviews, leads will notice. If your local BBB gives your business a high rating, leads will notice.
Read this article about How to Use Business Reviews to Build Backlinks for SEO 2021. It shows you how to join 36 business review sites to get positive reviews while building relevant good backlinks to your site.
Positive reviews lead to increased business.
How To Build Your Personal Real Estate Brand – Conclusion
Now that you read about how to build your personal real estate brand, let’s sum it up:
- Personalize your Real Estate Brand;
- Stand Out from your competitors;
- Become an Expert with a niche, location, or property type;
- Freely Educate your readers;
- Publish Consistently;
- Sharing your Content; and
- Get Positive Reviews.
Want to Join a Real Estate Brokerage with Over 985 Realtors?
Join Us at Big Block Realty offering transparent 100% Commissions Plans with no hidden fees in San Diego County. Check out our Free training and support programs like:
Steven Rich, MBA – Guest Blogger
HAVE ANY QUESTIONS?
Let us know, we love to help:
Call: (800) 550 – 3209
or Click: https://100commissionrealestate.com/contact
—
Connect with Big Block…
SUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@bigblockrealty?sub_confirmation=1
CONNECT WITH US ON SOCIAL HERE: https://bigblockrealty.com/social/
Find us on Instagram: https://www.instagram.com/BigBlockRealty_
–
ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?
JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com
0 Comments