Real estate sales are a very competitive industry. Locking in listings is challenging. That’s why our “How to Get Listings in a Competitive Market” can help you.
KEY TAKEAWAYS
- Learn different ways to get listings in a competitive market.
- We offer 10 helpful tips to follow to define your market, and different marketing forms, and create a brand to stand out from the crowd.
- Finally, choosing a well-respected reputable brokerage to join allows you to draw on its good reputation to build your brand.
Here’s How To Get Listings In A Competitive Market
1. Define Your Market
You need to know (or develop) your niche. It will make defining your market easier. Whether your niche is luxury homes or houses to flip or BRRR homes define your market.
Read our articles describing different niches like:
- 1031 Exchanges Niche: “Double Your Commissions with 1031 Exchanges”;
- Probate Niche: “How To Become a Probate Real Estate Agent”;
- Selling Franchises Niche: “Earn Big Commissions Selling Franchises”;
- Investors Niche: “How Real Estate Agents Help Investors”;
- Foreclosures Niche: “How Real Estate Agents Get Paid from Foreclosures”; and
- House Flipping Niche: “How to Become a House Flipping Agent”.
Start by geographically mapping the boundaries of your target market. Then, narrow it down by the typical price range you want to list. Some Realtors focus on specific Zip Codes or neighborhoods.
After defining your market, move forward by using tactics to brand yourself within the market. As you know. Brand marketing is a specialized area. We got your back. Read some of our helpful articles about brand marketing like:
- “How To Build Your Personal Real Estate Brand”;
- “Best Real Estate Agent Marketing Trends”;
- “How to Promote Your Real Estate Agent Brand on Social Media”;
- “How to Use Facebook to Promote Your Real Estate Brand”; and
- “How Instagram Promotes Real Estate Agents”.
2. Don’t get Stuck with One Type of Marketing
You will reach more target audiences by getting yourself noticed on different marketing and social media channels. Also, going out there in person to promote yourself. Not much different from a candidate running for public office.
Here are a few examples of different marketing types, like conventional ones:
- Billboards;
- Direct mail blasts;
- Flyers;
- Hand out stickers;
- Print placements; and
- Sponsor special events.
Or, online marketing types like:
- Social media channels paid promotions like Instagram and Facebook;
- Starting a blog using SEO optimization;
- Partnering with local companies on social media pages;
- Create an E-Newsletter and bi-monthly email blasts; and
- Sending invitations online to professional events.
Tip: Build a classy, unique, personalized brand blog on platforms like WordPress or Wix. Send out e-newsletters and email blasts using well-known sites like Emma or MailChimp to send them out.
—
ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?
JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com/contact
—
3. Network with Other Local Agents
Hey, the MLS and the real estate sales industry encourage teaming up with other agents to split commissions to make more money with volume sales.
Team up with potential mentors to learn from their success. Establish yourself as a peer. It’s simple to find other agents as they advertise their contact information everywhere. Find their phone numbers from their websites and listings. Find others on Facebook and LinkedIn.
4. Beef Up Your Niche by Searching Niche Blogs and Local Publications
If your niche is real estate development you will find sections in local papers about new developments and upcoming project proposals. Network with local architects, developers, and politicians to see what’s coming up on the horizon.
Or, if your niche is luxury homes you will find yacht clubs, country clubs, high-tech gyms, and professional business associations useful. Read business publications like Bloomberg and Forbes to learn how successful real estate professionals succeeded.
Even homes for growing families are a niche if you know how to find valuable information like when a new school will be built in a neighborhood. Especially for specialized schools like “special education needs”, an “arts and music school”, or “ethnic and cultural studies emphasis”.
Read these enlightening articles where successful real estate investors share their secrets:
- “Top Podcasts for Realtors in 2022”;
- “Rental Investors Share Secrets”; and
- “How To Get Better Real Estate Deals (Tips from the Pros)”.
5. Don’t Just Ask, Get Referrals
Simply asking for a referral might get a few. Yet, reminding former clients how you solved a problem or used a creative way to sell their property gets more referrals. People tend to forget things over time. A short “Hey, remember how I helped you with xxx?” works better than a simple ‘I’m looking for a referral, can you help me?”
Referrals are very valuable. Especially when people like to do business with someone they trust. If a potential client doesn’t know you, a referral from a trusted friend or relative makes it easy to trust you.
Stay in touch with new contacts and past clients. Don’t let them forget you. That’s why sending a small gift certificate (tax-deductible) for a past client’s birthday, anniversary, or holidays goes a long way to never forget you.
Do favors for people. Give out free advice and tips that help people solve problems. Help a colleague find important information easily. Or, recommending a new better paying job or referring a new client makes people think they owe you a favor.
Keep expanding your list of contacts and their contact information. Make sure they consent to receive emails from you. When sending out an email blast to them about a new area you are working on it can lead to new referrals.
6. Stand Out from the Crowd
Branding is all about uniquely positioning yourself. Don’t get lost in a crowd of competitors! Repeating your brand across many channels and platforms promotes yourself and your business.
Make a statement! Turn heads to notice you. Here are a few ways:
- Host themed events to celebrate your career milestones like your 100th sale;
- Put a spin on your house staging to get buyers’ attention like using antique furniture in a classic vintage home;
- Tell your success stories on social media platforms;
- Create podcasts focusing on real estate tips like weekly market reports; and
- Engage in charitable events to give back to the surrounding community by showing your philanthropic side.
All these make a statement. While making your statement communicate consistently online and in person for good results.
—
ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?
JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com/contact
—
7. Going Above and Beyond
You will earn the respect of clients and other real estate professionals when they see how you keep going above and beyond. You can do this in many ways from sending beautiful flowers to a client whose home purchase just closed to adding a personal touch to a listing presentation to win over a new client.
8. Reviews and Testimonials
Ever notice law firms and other professionals using lots of space on their websites filled with reviews and testimonials? They work. Especially, when they see real names and company names and not an alias or initials.
It’s about developing trust. You need real people making authentic reviews and testimonials about your great services. If you received awards and certificates you need to include them with a hyperlink so viewers can verify the truthfulness of what you claim. Here are some examples:
- Check out our Testimonial web page with 8 video testimonials and 25 written ones.
- Of course, winning national awards impresses agent recruits and potential clients too! Check out our “Big Block Realty Named In Top 100 RE Brokers In The United States”. We came in 49th place! That’s out of over 106,000 brokerages in the U.S.
- Read about our Inman Award for the Most Innovative Real Estate Brokerage in 2017;
- Or, our high rating from 102 Yelp Reviews;
- Plus, our positive reviews from 23 current and former employees in the Glassdoor jobs platform;
- Also, more high ratings from 12 former employees on the Indeed jobs platform;
- And, the San Diego Union-Tribune award for winning the Broker Achievement of Excellence in 2017; and
- Watch how the crowd went crazy when Big Block Realty won the Award for Broker Excellence from the San Diego Association of REALTORS® in 2018.
The point is to showcase all your awards and achievement and great reviews to impress viewers.
9. Budget Marketing Expenses
So many ways to market your brand. Choices like email marketing, social media marketing, digital marketing, and various real estate websites.
You could waste money advertising in all of them. Or, focus on which ones are used by your target audience. Focusing on advertising in those mediums will usually result in a higher rate of Return On Investment (ROI).
Yet, many of the suggestions above won’t cost you lots of money. Creating a professional website, or blog, and posting on specific social media channels like Facebook, Twitter, and LinkedIn won’t cost much with the potential to reach many people.
How to Get Listings in a Competitive Market – Conclusion
Now that you just earned “How to Get Listings in a Competitive Market”, use our suggestions.
- Define Your Market by creating your brand and/or a niche;
- Don’t get Stuck with one form of marketing as many options exist;
- Network with other local agents because the MLS encourages them to work together;
- Beef Up Your Niche by reading niche blogs and sites;
- Don’t Just Ask, Get Referrals by getting involved in the community, giving small gifts and tips;
- Stand Out from the Crowd as that’s what brands and marketing are about;
- Go Above and Beyond what your competitors do;
- Add Reviews and Testimonials to your website to get viewers to trust you; and
- Budget Marketing Expenses to control costs and for the best ROI.
Here’s Another Tip: Join A Successful Brokerage
Your reputation hinges on the reputation of the brokerage you associate with. If their reputation is poor, it will drag yours down too.
Alternatively, if your broker maintains a solid great reputation, it boosts yours just by association.
Want To Join the Best Brokerage in San Diego?
Join Us along with over 1,200 other California Realtors as we offer complete transparent 100% Commission Plans with no hidden fees.
We also include Free:
Steven Rich, MBA – Guest Blogger
HAVE ANY QUESTIONS?
Let us know, we love to help:
Call: (800) 550 – 3209
or Click: https://100commissionrealestate.com/contact
—
Connect with Big Block…
SUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@bigblockrealty?sub_confirmation=1
CONNECT WITH US ON SOCIAL HERE: https://bigblockrealty.com/social/
Find us on Instagram: https://www.instagram.com/BigBlockRealty_
—
ARE YOU AN AGENT LOOKING TO EARN 100% COMMISSION?
JOIN BIG BLOCK REALTY: https://www.100commissionrealestate.com/contact
—
0 Comments