Finding a real estate agent is not easy. That’s why learning how to start a real estate blog: 5 simple steps is essential to get noticed.
KEY TAKEAWAYS
- Follow our 5 simple steps to start a real estate blog.
- Blogs help Realtors to earn the trust of viewers by becoming an expert.
- Setting up your blog requires adding a blog to your current website.
- Creating a blog site requires buying a domain name and finding a web host.
- Set up a blog schedule calendar for consistent publishing dates.
- Learn how to create relevant high-quality blog content.
- See how to find non-copyrighted and licensed use images for free.
- Learn how to create unique images for free.
- Learn how to promote your blog.
- Find out how to create your own real estate videos.
Realtors Who Gain Trust From Buyers & Sellers Succeed
When buyers and sellers spend hours looking online for the right real estate agent, blogs become an important marketing tool. Finding answers to buyers’ and sellers’ questions usually leads them to blogs.
Real estate agents taking the time to answer questions and providing useful information stand out. Correctly done, a blog is a social media platform where agents engage with buyers and sellers. Gaining trust is essential for an agent’s success. A good blog accomplishes that.
How to Start a Real Estate Blog: 5 Simple Steps
According to The Balance, real estate blogging is all about sharing your knowledge with others. Blogs allow you to become an “expert” on a specific community or an agent’s niche.
Let’s explore the 5 simple steps to starting a real estate blog.
1. Setting Up Your Blog
If you already have a website, add a Blog to it. If you don/t you need to perform these steps:
Purchase a Relevant Domain Name
Just as important as keywords are for SEO, choosing a relevant domain name for your blog brings you greater exposure. Google rewards the main keywords used in domain names. Also, brand name recognition used for your real estate business is helped by your domain name.
Pick a domain name that best represents your business. For example, when I was a real estate agent, I took advantage of my last name to create a domain name “RichRealEstate”.
Purchasing and renewing a unique domain name is cheap. Forbes recommends “The Best 10 Domain Name Registrars of 2022”.
Select a Host
Searching for “blog hosts” on Google gives you many options. Read the best real estate blogs to see who hosts them at the bottom of the home page. Contact some of them to get prices and services.
As a beginner, you may prefer WordPress because it’s free and easy to use. Also, WordPress offers many layouts and templates to choose from. That’s why “WordPress is the most popular content management system in the world”.
2. Scheduling Blog Content
After you get set up with a host, you need to create a calendar to post your content on specific days. Keep in mind specific holidays to consider posting relevant content. Consistency helps to keep viewers interested as they look forward to your next informative post on certain days.
Popular content calendar tools include Airtable, CoSchedule, and Google Docs, These three sites let you sort out ideas, take notes, draft posts, set deadlines, and save your work.
Also, promote community events in your blog. Events interest viewers who want to know how active a community is. Also, the event hosts will appreciate the free publicity. Some blogs maintain an Events Calendar that viewers click to see upcoming attractions. This creates community solidarity.
Use your blog to network. Real estate networking is essential to succeed. Your farm area includes communities, neighborhoods, and subdivisions where many have associations. Promoting their announcements, events, and meetings, lets you network. Your calendar makes it easier to post their notices.
3. Creating Blog Content
Writer’s block is a curse upon many fledging writers. Not knowing what to write about is an example of a block.
High-Quality Blog Content is essential. Google requires it for higher search rankings (SERPs). Likewise, viewers want interesting and informative content.
Besides events, include “evergreen” content that is not time-limited so that viewers can learn important tips for buying and selling real estate. Evergreen content is relevant year-round. Here are examples of our evergreen topics:
- “Multiple Offers: Tips for Buying a House in a Highly Competitive Market”;
- “6 Things to do If You’re Trying to Sell Your Home for More Money”; and
- “What Debt To Income Ratio Do I Need To Buy A Home?”.
Bonus: Here’s an article I wrote offering “50 Different Real Estate Topics for Blogs”,
Items to Include in Your Real Estate Blog
Titles are very important. A catchy title attracts interest encouraging a click to read it. Also, good titles must contain the main keyword phrase for SEO purposes. Not only must you catch public attention, but also make Google notice to earn high search engine rankings.
Make your blog posts easy to read. Don’t overuse your keywords. Make them fit naturally. Include Key Takeaways or a Table of Content near the beginning. This lets viewers quickly know what your post is about.
Promote your listings. Post new listings and update them as needed.
If you have the time. Add a Frequently Asked Questions (FAQ) section covering vital topics for buyers and sellers. Open your post for comments, but monitor them before publishing to weed out spam or offensive content. Always promptly reply to every comment.
Use a Call To Action (CTA). Most blogs use the CTA at the conclusion. If your post is offering tips to sellers, your CTA must ask them to contact you if they are thinking of selling a property. The same goes for buyers who you encourage to contact you before they start searching for a new home.
CTAs often include an incentive for contacting you. For example, offering a Free CMA to sellers. Or, a comprehensive map or guide to specific neighborhoods buyers are thinking of relocating to.
4. Finding or Creating Blog Images
Images are very important for blogs. Viewers lose interest quickly when reading just text. Images break up the long content to make a point or serve as an example of what the text says.
Beware of copying and pasting copyrighted images for your blog. Zillow found out the hard way about severe penalties for Copyright Infringement. View our blog post explaining “How To Avoid Paying $1.9 Million Copyright Violations Like Zillow”.
Why break laws when you can upload non-copyrighted images? Free non-copyrighted and Free usage images are available online. Read this article about ”How to Find Images for Free Use”.
Want to create your own images? Free online sites are letting you create your unique images. The most popular of these free sites is Canva.
5. Blog Content Promotion
Like any website or online product and service, you must promote your blog. How do you do this?
Social media marketing is all about promoting sites on social media platforms like Twitter, Facebook, Instagram, and Pinterest. Every time you publish a blog post, promote it on as many social media platforms as you can.
YouTube is also a social media platform. Viewers love informative entertaining videos. Read our blog posts to learn how to create your own unique real estate videos:
- “How to Make Real Estate Videos For YouTube”;
- “How to Create YouTube Videos Real Estate Buyers Want”; and
- “Create Real Estate Videos with Special Effects”.
Read our past posts about social media marketing to learn more:
- “Social Media Lead Generation for Real Estate Agents”;
- “How To Maximize Your Real Estate Social Media Engagements”; and
- “How to Promote Your Real Estate Agent Brand on Social Media”.
Learn More About Real Estate Blogs
We published several posts helping real estate agents to write better blog posts. Here are some examples:
- “How To Be A Real Estate Agent Expert Blogger”;
- “Best Real Estate Blogging Tips By Google”; and
- “How Real Estate Agents Write Better Blogs”.
How to Start a Real Estate Blog: 5 Simple Steps – Conclusion
Now that you learned how to start a real estate blog: 5 simple steps, act upon them. Our 5 simple steps include:
- Creating your blog tips;
- Setting up a calendar to schedule consistent blog publications;
- Learning how to create high-quality blog content;
- Finding non-copyrighted or free usage licensed images or creating your own images; and
- How to promote your blog and create real estate videos for free.
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Steven Rich, MBA – Guest Blogger
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